DM Conversion
September 28, 2026 8 min read
The Five Questions That Help Qualify A Serious Lead
IN
Inbozi Team
Inbox Strategy
Not everyone who messages you deserves a spot on your calendar. If you send a booking link to every person who asks "How much?", you will end up with a calendar full of unqualified tire-kickers.
The goal of a DM conversation is to qualify the lead before you offer them your time. Here are the five questions you must ask to determine if a lead is serious.
1
The Goal Question
"What are you looking to achieve right now?" This establishes their primary motivation.
2
The Problem Question
"What is the biggest thing holding you back from that?" This uncovers the pain point you need to solve.
3
The Baseline Question
"Where are you starting from?" This helps you understand their current situation (e.g., current revenue, current fitness level).
4
The Timeline Question
"Are you looking to fix this now, or just exploring options for later?" This filters out tire-kickers.
5
The Investment Question
"Are you prepared to invest capital to solve this problem?" This is the final filter before sending a calendar link.
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